https://rave-communications.com/ Cutting through the noise, one campaign at a time. en Sun, 08 Nov 2026 15:10:05 GMT https://rave-communications.com/proof-over-polish-what-survives-the-delete-key/ https://rave-communications.com/proof-over-polish-what-survives-the-delete-key/ Every inbox in the country now reads like it was written by the same enthusiastic robot. Here's the practical filter we use at Rave to find the human proof inside a client's business — and the seven details that make a journalist stop, read, and reply. Rave Communications Media Relations Sun, 08 Nov 2026 13:56:41 GMT https://rave-communications.com/missing-page-brand-deck-verbal-identity/ https://rave-communications.com/missing-page-brand-deck-verbal-identity/ Most UK SME brand guidelines are immaculate on colour, fonts and logo clear space — and completely silent on how the company should sound. That gap shows up in pitches, posts and complaint emails. Here's a one-page fix. Rave Communications Brand Strategy Sun, 08 Nov 2026 13:56:41 GMT https://rave-communications.com/three-anchors-2027-pr-calendar/ https://rave-communications.com/three-anchors-2027-pr-calendar/ A 2027 PR calendar should not be a single launch with hope wrapped around it. Build the year around three flexible anchors — a data story, a customer-proof campaign and a seasonal moment — then add monthly checkpoints and a simple backup plan. Rave Communications Campaign Planning Sun, 08 Nov 2026 09:55:54 GMT https://rave-communications.com/founder-not-story-building-spokesperson-bench/ https://rave-communications.com/founder-not-story-building-spokesperson-bench/ If every interview, quote and crisis response runs through one person, you do not have a media strategy — you have a bottleneck. Here is how UK SMEs can identify two or three credible voices, train them properly and say yes to opportunities faster. Rave Communications Media Relations Sun, 08 Nov 2026 09:55:54 GMT https://rave-communications.com/award-shortlist-pr-asset-media-pitches/ https://rave-communications.com/award-shortlist-pr-asset-media-pitches/ A shortlisting is a hook, not a headline. This is the practical playbook for squeezing media coverage, case-study content and sales collateral out of UK business awards — without posting another grainy photo of a trophy and the word 'humbled'. Rave Communications Media Relations Sun, 08 Nov 2026 02:01:07 GMT https://rave-communications.com/boring-beats-viral-repetition-plan-for-uk-smes/ https://rave-communications.com/boring-beats-viral-repetition-plan-for-uk-smes/ Everyone wants the post that goes stratospheric. Almost nobody wants to send the same message forty times in a row — which is a shame, because that's the bit that builds recognition. Here's a 90-day repetition plan for UK SMEs, plus the frequency metrics that matter more than reach. Rave Communications Brand Strategy Sun, 08 Nov 2026 02:01:07 GMT https://rave-communications.com/regional-trade-press-uk-smes-pitching/ https://rave-communications.com/regional-trade-press-uk-smes-pitching/ Chasing national coverage is the most reliable way for a UK SME to waste a PR budget. The regional titles and trade magazines are where the realistic wins live — if you understand how a stretched newsroom desk works. A practical guide to pitching, plus five ways to slice one story for five different patch titles. Rave Communications Media Relations Sat, 07 Nov 2026 22:05:03 GMT https://rave-communications.com/noise-audit-cant-tell-you-apart/ https://rave-communications.com/noise-audit-cant-tell-you-apart/ Most businesses think they're being overlooked because they aren't shouting loudly enough. Usually the opposite is true: there's plenty of noise, it just doesn't sound like anything in particular. Here's a five-step audit, with a scoring method, to find out whether your output is landing — or just filling a calendar. Rave Communications Brand Strategy Sat, 07 Nov 2026 22:05:03 GMT