Rave Communications Cutting through the noise, one campaign at a time.

Rave Communications

Cutting through the noise, one campaign at a time.

Latest Articles

Skip the Nationals: The Regional and Trade Press Where UK SMEs Actually Win
Media Relations

Skip the Nationals: The Regional and Trade Press Where UK SMEs Actually Win

Chasing national coverage is the most reliable way for a UK SME to waste a PR budget. The regional titles and trade magazines are where the realistic wins live — if you understand how a stretched newsroom desk works. A practical guide to pitching, plus five ways to slice one story for five different patch titles.
Nobody's Ignoring You — They Just Can't Tell You Apart: Running a Proper Noise Audit
Brand Strategy

Nobody's Ignoring You — They Just Can't Tell You Apart: Running a Proper Noise Audit

Most businesses think they're being overlooked because they aren't shouting loudly enough. Usually the opposite is true: there's plenty of noise, it just doesn't sound like anything in particular. Here's a five-step audit, with a scoring method, to find out whether your output is landing — or just filling a calendar.